The SRA launches new customer platform
The Sustainable Restaurant Association (SRA) has introduced a new consumer platform called ‘Food Made Good’ to respond to the increasing public appetite for information about the food on their plates. High-profile chefs such as Raymond Blanc and Thomasina Miers have been lining up to join in with the launch of the new platform. Managing Director of The SRA Mark Lineham, said: “Food Made Good celebrates everything that goes into making eating out a genuinely good experience. Foodservice businesses that ignore their customers’ interest in sustainability or fail to communicate about the good things they do, do so at their peril. Instead they should be celebrating their suppliers, and highlighting their positive impact on the community and the environment- helping their customers enjoy their meals that little bit more. Food has a story and diners want to hear it – so our advice is that if you want to be running a successful hospitality business – tell that story.” This week the SRA also celebrated its fifth birthday and the fact that it has grown from 50 member sites to 5,000.
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