The Ivy collection strengthens its pipeline

According to the M&C Allegra The Ivy collection, backed by Richard Caring, has further strengthened its pipeline in the capital with an acquisition in North-West London. The group which currently operates four sites is believed to have lined up a site in St. John’s Wood for an opening of an Ivy Café later this year. The groups plan is to roll out the Ivy Café format across the country with up to ten sites currently under consideration for the fledging concept. Caring, who also backs Bill’s, said: We decided the Ivy brand was something that could travel. So we opened The Ivy on King’s Road, which was an immediate success, and in Covent Garden. In Marylebone we’ve got The Ivy Café – which we plan to roll out across the country.”

Article via M&C Allegra.