Pho opens site in Birmingham

Pho has opened its first site in Birmingham. The Vietnamese group run by Stephen and Juliette Wall has opened the site in the city’s new £150m shopping centre the Grand Central at Birmingham New Street Station. Following a successful opening in Manchester’s Corn Exchange in August, this is the fourth site outside London and the 16th site from the group. The new restaurant seats more than 90 diners and offers the brand’s first ever ‘grab and go’ service. Stephen Wall said: “Birmingham has always been right at the top of our list of cities open to Pho in as we grow out of London – it’s got a huge, diverse, young population – and we’re hoping that our food will appeal. The opportunity at Grand Central came along at exactly the right time and it is a fantastic new development in the heart of the city. So we’re fortunate that it was an obvious decision to make. If things do well it’s likely that we’ll look at a further site in Birmingham at some point”.

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