Five Guys ranked the UK’s most popular fast food chain
US burger concept Five Guys, which launched in the UK in 2013, has been ranked the UK’s most popular fast food chain for the second year running. The Market Force Information (MFI) survey recently carried out its annual customer experience benchmark study for quick serve and fast casual restaurants and found that the 63-strong burger chain came out on top. Over 3,000 UK restaurant guests responded, providing input about their overall satisfaction with their dining experience and insight into what drove those ratings. Within each category, MFI said it: “Competitively benchmarked performance for the top restaurant brands using our composite loyalty index, a blend of overall satisfaction with the experience and likelihood to recommend the restaurant to family or friends”.
Article via MCA.