Bill’s has relaunched its app introducing a new customer loyalty scheme

Bill’s has relaunched its app, introducing a new customer loyalty scheme called the ‘Bill’s with Benefits’ scheme and click and collect option. Customers are rewarded £1 of credit for every £15 spent via the app to put on their ‘bank of bills’. When customers reach £75 spend they gain access to Bill’s ‘VIP rewards’ which include a free glass of prosecco, hot drink, breakfast side and tortillas redeemable on every visit for six months. The ‘Bill’s with Benefits’ app can be used at all of the group’s 80 restaurants across the UK. Mark Fox, Bill’s Chief Executive, said: “Our customers are extremely loyal and we wanted to thank them by offering genuine , so whether they’re popping in for a quick dinner before heading off to the theatre, splitting the cost between friends or ordering ahead, we hope the new app functions makes it easier and more fun than ever to dine with us.”

Article via MCA Insight.