Bill’s plans to launch its new grab-and-go format this summer in London
The Richard Caring backed restaurant chain Bill’s plans to launch its new grab-and-go format this summer in London. It has developed under the name ‘Little Bill’s’ and is close to securing one or two sites in London for the format, and that if it does well the company could eventually open 300-400 sites under the concept. Chief executive Mark Fox, said: “We went back to the drawing board with Little Bill’s. I challenged the guys about what we were actually trying to achieve with the concept. The original concept for the format was a Bill’s in a smaller footprint – a cut down version of the brand. We are well progressed in terms of menus and in terms of unit design. We are in talks of a few sites at the moment and expect to have the first one open this summer. It will serve hot food as well as cold food, incredibly slickly served. It will all feature takeaway packing and is very much convenience food but based on fresh, seasonal and British products.”
Article via the MCA.