The Alchemist is set to launch a new concept

The Alchemist, the Palatine Private Equity-backed group led by Simon Potts, is set to launch a new bar concept called Aether which will take the brand back to its original roots and focus solely on cocktails, with the menu changing regularly. Live artists will feature weekly with a soundtrack of neo soul, jazz and hip hop. The 13-strong group, which opened in Nottingham earlier this year, will launch the new concept at Liverpool ONE, in the former Tavern on the Green site, this September. Simon Potts told the MCA: “The Alchemist is a great brand that continues to grow at a sensible rate – there’s a really exciting pipeline of openings for the core business and a clear strategy for expansion. We’re an entrepreneurial team at the heart through and when the opportunity to do something a little different presented itself we wanted to take that challenge on. We look forward to introducing the new concept later this year.”

At the start of the year, the company secured an additional £16m finance package through Santander to aid further growth. The new capital will be invested into the continued innovation of the brand, rejuvenating existing site and the acquisition of new locations.

Article via MCA.

See our work with the Alchemist Nottingham restaurant.